Guide
Every guide piece on Desk Theory, newest first.
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10 ways a CEO can put AI to work this week
Three of every four professionals already let an AI notetaker sit in their meetings. You probably pay for ChatGPT or Claude and use it the way you'd use a smarter search box. That gap, between what…
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From chat tabs to a real system: the CEO's 90-day AI roadmap
Twelve open chat tabs is not an AI strategy. This is the staged path from ad-hoc prompting to connected, scheduled workflows that run parts of your business, mapped to 90 days a non-technical CEO…
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The five AI workflows every CEO should install first
Most CEOs "use AI" by typing into a chat box and getting an answer. The real leverage is in a handful of workflows that run on your own work, in your own context, without you starting from scratch…
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As a CEO, where should we start with AI, and what are the highest-value use cases?
Most CEOs start in the most expensive place: a top-down strategy, an AI committee, a chatbot bolted onto the website. The highest-value move is smaller, closer to home, and you can start it this…
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The autonomous, self-improving company
Four feedback loops that turn a company from a system you operate into a system that gets sharper at the work on its own. One of mine is running clean today. The other three are the pattern, and…
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How to talk to your team about AI
The three fears your team has and isn't saying out loud. The five conversations that handle them. And the one mistake that quietly costs you a quarter of trust.
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Why CEOs should use Claude Code in the terminal
From chat tabs that forget your business to a folder that knows it. Four primitives that turn Claude into the leverage layer of your week.
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Granola for CEOs: the highest-ROI AI install of 2026
Five minutes to install. Thirty minutes to wire up the pipeline. Twelve workflows running on top of every meeting you'll have for the next year.